Marketers around the world are expected to start tapping into the power of location-based services (LBS) over the course of the next year as a means of delivering
more targeted and engaging advertising to consumers.
Mobile advertising is highly targetable according to a user’s context and behaviour when it makes use of location data to infer where the consumer is and what he or she is doing at a particular time. If location data could be combined with demographic information, marketers will be able to deliver ads that are tailored to the user’s interests, gender, and age. They could target potential customers with
an unprecedented level of precision.
LBS-based mobile advertising simply makes sense: LBS marketing is measurable, easy to segment, drives customer loyalty and allows for personalisation of content – it is
a great way to drive a high rate of customer conversion with minimal wastage.
WHY ARE PEOPLE USING LBS SERVICES ? (Location Based Services):
1) To get a deal/discount
2) To meet a friend or be found
3) Because they like sharing
4) To compete in a game (unlocking achievements)
5) To explore/create content reviews, remember where they have been, personal branding
6) To leave something behind for a friend
By the way, at Expreem we think we can do better than that.
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UNDERSTANDING LBS MOBILE ADVERTISING
Do you want to learn more on Location Powered Mobile Advertising and LBS mobile marketing? Click HERE.